Sunday 16 December 2018 | hospitality-kit.net: The search engine for museum buyers

05 Dec 2018

Merlin launches Attractions.io app across Legoland resorts

Supplier: Merlin Entertainments Group Ltd

More Merlin Entertainments Group Ltd details
The app is designed to enable visitors to make the most of their visit in the park
Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.

The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.

The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.

Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.

Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."

"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.

Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."


Supplier: Merlin Entertainments Group Ltd
Poole Dorset UK
Merlin Entertainments Group is the leading name in location based, quality family entertainment.
Web: www.merlinentertainments.biz

Click here to visit Merlin Entertainments Group Ltd's leisure-kit listing


Connect with
hospitality-kit.net
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

Find the right products and services for your company
News search
 
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

Call
+44 (0)1462 431385
 
Rides

Themed dreams

We take a look at some of the major openings at visitor attractions worldwide
View feature>>
Catalogue gallery
 
Company profile
 
DJW

David and Lynn Willrich started the company over 30 years ago from the AV department of the National Motor Museum at Beaulieu.
View full profile>>
 

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email museum-kit@leisuremedia.com
Attractions jobs
Powered by
leisureopportunities.com
Fundraising Officer
Salary: Circa £30,000
Location:Eastleigh, UK
Company: Eastleigh Borough Council
More>>
Team Leader
Salary: £23,111 - £26,470 Pro Rata per annum
Location:Marston, Northwich, UK
Company: West Cheshire Museums
More>>
Head of Technical Operations
Salary: Competitive
Location:Bishop Auckland, UK
Company: Eleven Arches
More>>
Visitor Services Officer (Seasonal)
Salary: £19,995 - £21,175 per annum
Location:Buckinghamshire, UK
Company: Forestry Commission
More>>
 
Museum news
Powered by
leisureopportunities.com
14 Dec 2018
Sneak peek at Perkins + Will’s open-air museum in Los Angeles

American architecture studio Perkins + Will have released renderings of Destination Crenshaw – an outdoor cultural museum set to rise in South Los Angeles.
More>>
11 Dec 2018
Catalyst has supported 4,100 organisations since 2012, says HLF

A new report published by Heritage Lottery Fund (HLF) has found that its Catalyst programme has led to UK heritage being more resilient and less reliant on public funding.
More>>
 
Diary dates
Powered by
leisurediary.com
15-17 Jan 2019
Visitor Attraction Expo

ExCel London Exhibition Centre London
United Kingdom
More>>
16-17 Jan 2019
Museum Connections

Porte de Versailles Paris
France
More>>
24-25 Apr 2019
FUTR (Formerly Millennial 20/20)

Business Design Centre London
United Kingdom
More>>
 
Property & tenders
Powered by
leisureproperty.com
FOR SALE - Hasting's Pier, A Symbol of Regeneration
Location: White Rocks, Hastings
Company:GVA
More>>

 

To advertise your product and
reach over 57,000 leisure buyers
call
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd