Thursday 13 December 2018 | The search engine for museum buyers

19 Dec 2017

Oskoui + Oskoui announces partnership with Vertuoso

Supplier: Oskoui + Oskoui

More Oskoui + Oskoui details
The Gretel app is designed for use in themed entertainment destinations, theme parks, art galleries and museum
Digital creative agency Oskoui + Oskoui (O&O) has signed a partnership deal with ‘vertical storytelling’ specialist, Vertuoso, that will see the creative production agency become the exclusive content provider for O&O’s Gretel mobile app.

The Gretel mobile app is an online platform that has been designed for use in themed entertainment destinations, theme parks, art galleries and museums.

The app connects to the site using wifi triangulation and beacon technologies. Once a connection is established pop up content, including video and augmented reality, will appear on the app to enhance the visitor experience. Visitors will also have access to their location land information about their experiences through the app.

Vertuoso will be responsible for creating vertical video content, that is designed to enhance the visitor experience as well as be user-friendly.

Jo Oskoui, co-founder of O&O, says Vertical storytelling aligns with our user centred design philosophy that tracks new consumer behaviours, and adapts user experience design to match this behaviour.”

Curt Doty, CEO of Vertuoso, says: “Vertical viewing has increased 600 per cent over the last five years - vertical videos have nine times higher completion rates - and users have come to expect vertical content. Think Snapchat. Gretel is a natural fit for the content that we specialise in creating.”

Doty adds: “We believe that Gretel is bound to help revolutionise the ways in which museums, art galleries, theme parks and themed entertainment sites will interact with their guests in the near future.

Supplier: Oskoui + Oskoui

Oskoui+Oskoui, Inc. is a digital agency delivering creative solutions across all media, creating experiences that matter.

Click here to visit Oskoui + Oskoui's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385
Heritage and museums

Kicking the dust

The Heritage Lottery Fund has created a scheme to engage young people in heritage
View feature>>
Catalogue gallery
Company profile

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email
Attractions jobs
Powered by
Fundraising Officer
Salary: Circa £30,000
Location:Eastleigh, UK
Company: Eastleigh Borough Council
Team Leader
Salary: £23,111 - £26,470 Pro Rata per annum
Location:Marston, Northwich, UK
Company: West Cheshire Museums
Head of Technical Operations
Salary: Competitive
Location:Bishop Auckland, UK
Company: Eleven Arches
Visitor Services Officer (Seasonal)
Salary: £19,995 - £21,175 per annum
Location:Buckinghamshire, UK
Company: Forestry Commission
Museum news
Powered by
11 Dec 2018
Catalyst has supported 4,100 organisations since 2012, says HLF

A new report published by Heritage Lottery Fund (HLF) has found that its Catalyst programme has led to UK heritage being more resilient and less reliant on public funding.
11 Dec 2018
Arts sector internships identified as “problematic” in social mobility report

Increasing numbers of graduates are having to take on multiple unpaid internships as they strive to get their foot on the ladder in sectors such as the arts, according to a new report by social mobility foundation Sutton Trust. Indeed, as a sector the arts was described as “problematic” in the report.
Diary dates
Powered by
15-17 Jan 2019
Visitor Attraction Expo

ExCel London Exhibition Centre London
United Kingdom
16-17 Jan 2019
Museum Connections

Porte de Versailles Paris
24-25 Apr 2019
FUTR (Formerly Millennial 20/20)

Business Design Centre London
United Kingdom
Property & tenders
Powered by
FOR SALE - Hasting's Pier, A Symbol of Regeneration
Location: White Rocks, Hastings


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd