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Heritage Attractions' Land's End in Cornwall has replaced its 22-year-old Last Labyrinth experience with a 100-seat 4D effects theatre from Simworx.
Red Star's Curse of Skull Rock, shown in HD 3D projection, was chosen for its family appeal and because the pirate theme is perfect for this coastal location, which is steeped in pirate heritage.
Land's End's new general manager David Bryans, who has been enlisted to leverage the 115-acre site, says the company decided to invest in a 4D experience because of the longevity and the flexibility of the many films on offer. "Our main market is families, so we needed a family-orientated attraction, and the reaction has been magical," he said. "In the first two months we've already seen visitor numbers rise 10 per cent and we know that visits to The Curse of Skull Rock are 10 per cent more than to the Last Labyrinth."
This has represented a hefty investment: the 100 seats cost £200,000 (US$290,000, 230,000 euro), the film was £40,000 ($60,000, 50,000 euro), the building work and theming cost around £25,000 ($36,000, 30,000 euro) and investment in other hardware and technology brought the total investment up to £525,000 (US$765,000, 615,000 euro). "It's a serious investment," said Bryans. "But the appeal to families and what it brings to the site makes it worthwhile."
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Supplier: Simworx Limited
Kingswinford West Midlands
UK
Simworx offers a diverse range of high-quality, media-based attractions, including dynamic motion simulation attractions, 4D cinemas and AGV (Advanced Guidance Vehicle) dark rides for the global entertainment, education and corporate markets. Turnkey solutions are available, as are attractions using the latest virtual reality technology.
Simworx is involved in product design, development, manufacturing and service support, film content, motion programming and the creation of complete themed attractions. The company offers clients a genuine turnkey service, with an unparalleled after-sales support service.
Our key customers are primarily in the theme park, museum, zoo, aquarium, space and science centre, corporate promotion, family entertainment centre and cinema sectors. Simworx sells its attractions to countries worldwide, with installations across every continent. Key market regions currently include Asia and the Middle East.
Web: www.simworx.co.uk
Click here to visit Simworx Limited's
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