Rapid Retail has made its first foray into the leisure attraction industry with the opening of a store at Woburn Safari Park in Bedfordshire.
A permanent fixture, the store has been designed to blend in with the surroundings amongst the animal enclosures at the park.
Along with a thatched roof, the outer structure carries large images of animals with the interior constructed from crates and wood.
Drew Mullin, Head of Retail at Woburn Safari Park, says: "The extra shop will, undoubtedly, increase our revenue and relieve the pressure of our main shop during peak times, allowing our visitors more time and greater flexibility when purchasing a souvenir or gift, thus adding value to their experience."
Rapid Retail has previously opened units at Manchester United, Liverpool and the Brit Oval.
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