Thursday 15 April 2021 | The search engine for museum buyers

12 Mar 2021

BC Softwear explains the importance of touchpoints during spas’ reopening phase

Supplier: BC Softwear

More BC Softwear details
BC Softwear can provide simple, stylish and cost-effective methods to customise towelling
Spa textile supplier BC Softwear believes that as spas reopen, touchpoints will be essential in enhancing customer experience and helping to develop confidence through the reassurance of both cleanliness and ultimate comfort and luxury.

By definition, a touchpoint is any time a potential customer encounters a brand – before, during, or after they purchase something from it.

In this post-COVID world, there are a barrage of new sensory experiences of touch and smell that have been enhanced with the constant use of hand sanitisers and the feel of a mask against your face to name a few.

According to BC Softwear, the key to helping a client begin to relax will require more mindful hospitality spaces that consider the guest journey as they transition between travel and moving into relaxation in spa facilities.

Focusing on the sensory touchpoint for guests is going to be paramount in helping build confidence in your operation and brand.

At BC Softwear, the team knows from experience that one of the very first touchpoints a customer has in a hotel or spa is the feel of towelling on their skin.

Whether it’s in the guest bathroom, the hotel bedroom or in the spa, the touch of a fresh, fluffy and super soft towel or bathrobe will help signal a clean facility that builds confidence and reassures guests.

Taking the touchpoint idea to the next level, BC Softwear can provide simple, stylish and cost-effective methods to customise towelling.

From a custom-made woven label for towels and bathrobes to a discrete embroidered logo, these simple transformations of standard lines will reaffirm the quality of your brand throughout bedrooms, bathrooms and the spa.

BC Softwear is a towelling expert with a wealth of industry knowledge and over 19 years' experience of trading.

It offers a wide range of towels in various weights and styles and prides itself in providing a uniquely personalised service for businesses.

In other recent news, the company has announced plans for its upcoming Opulence collection – superior in quality and super thick 650gsm with no header bar.

This collection is designed for its simplicity of look for luxury hospitality venues and is perfectly suited for bespoke embroidered logos to support branding.

The line will be available in white and produced as hand towels, bath towels, bath sheets and face cloths.

Supplier: BC Softwear
Maidenhead Berkshire UK
BC Softwear is the leading textile supplier for luxury hotels and spas in the UK, France and worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard.

The company provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide, and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes that stay softer and fluffier for longer, we guarantee our clients will receive reliable supply and exceptional customer service.


Click here to visit BC Softwear's leisure-kit listing

Connect with
View issue contents
Sign up:
Instant Alerts/zines

Print edition

Find the right products and services for your company
News search
Advertise your products
on the leisure-kit Product Report
And reach over 57,000 leisure buyers

+44 (0)1462 431385

Phil Hettema

The Hettema Group president on weathering the pandemic and creating powerful experiences
View feature>>
Catalogue gallery
Company profile

We create guest experiences others don’t, masterplan like no one else can, and give the world’s biggest brands results they never thought possible.
View full profile>>

To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or email [email protected]
Attractions jobs
Powered by
Museum news
Powered by
13 Apr 2021
Alton Towers to launch three 80s-themed Retro Squad rides when park opens

Alton Towers theme park in the UK will offer visitors the opportunity to indulge in some 80s nostalgia when it launches three "retro" rides this month.
09 Apr 2021
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic

The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Diary dates
Powered by
05-07 May 2021
TEA SATE Europe 2020

PortAventura World Tarragona
01-07 Dec 2022
World Leisure Congress 2022

tbc Dunedin
New Zealand
Property & tenders
Powered by
William Byrd Swimming Pool
Location: Hillingdon
Company:Hillingdon Borough Council


To advertise your product and
reach over 57,000 leisure buyers
+44 (0)1462 431385

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd