|
|
|
|
|
|
|
|
Lucozade Sport Lite is adding a new cherry variant to the range, helping to drive incremental sales for the £17m brand and the £923m sports and energy category as a whole.
Research indicates the new Cherry flavour - which joins the existing Lemon & Lime and Orange flavours - will attract new consumers to the Lucozade Sport Lite brand, in addition to encouraging existing shoppers to purchase in addition to their usual shop.
The Lucozade brand has already experienced considerable sales success with its cherry flavours. Lucozade Energy Cherry was the number one soft drinks NPD launch in 2009, and Lucozade Sport Cherry, launched earlier this year, is already the best selling cherry flavoured sports drink in the market.
Multipacks of the low calorie sports drink will feature imagery from the Louder advertising campaign and a no.1 flash to reflect the theme song reaching number one in the UK charts.
Lucozade Sport Lite Cherry will be available in 500ml singles and 4 x 500ml Multipacks from September.
|
|
|
|
|
Connect with
hospitality-kit.net |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Sabrina de Carvalho
Changes are coming for Italian theme park Gardaland, with the launch of a major new attraction and an upcoming milestone. Its CEO lets us into the plans
View feature>> |
|
|
|
|
|
IAAPA EMEA
IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and trade show for the leisure and attractions industry in the Europe, Middle East, Africa (EMEA) region.
View full profile>> |
|
|
|
To advertise your product and reach over 57,000 leisure buyers call
+44 (0)1462 431385 or
email [email protected] |
|
|